Media Now 2012 Update

Type

Book

Authors

Joseph Straubhaar

Robert LaRose

Lucinda Davenport

ISBN 10

1439082650

ISBN 13

9781439082652

Tags

Media & Communications, Communications, Communication, Communication & Media Studies, Business & Finance, Social Sciences, Media Studies

Description

MEDIA NOW empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new seventh edition, MEDIA NOW provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives. - from Amzon

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