Media and Culture: An Introduction to Mass Communication

Type

Book

Authors

Richard Campbell

Christopher R. Martin

Bettina Fabos

ISBN 10

0312485468

ISBN 13

9780312485467

Tags

Communication, Communication & Media Studies, Social Sciences, Communications, Media Studies

Description

The #1 introduction to mass communication, Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. A unique five-step process encourages media literacy and focuses on the reciprocal relationship between the mass media and our shared culture, helping students to become active participants in the media. The current examples, compelling storytelling, and cutting-edge new design also help to keep students engaged. Now, this groundbreaking new edition has been revised from top to bottom making it a better learning tool than ever before. - from Amzon

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