Media/Impact: An Introduction to Mass Media (with InfoTrac and CD-ROM)

Type

Book

Authors

Shirley Biagi

ISBN 10

0534597068

ISBN 13

9780534597061

Tags

Media & Communications, Communications, Communication, Communication & Media Studies, Business & Finance

Description

Consistently praised for its engaging writing style, currency, and visual appeal, this revised text introduces students to the basic mass media channels, such as newspapers, magazines, electronic media and the Internet. It includes a focused examination of the history, ethics, cultural and social implications, regulation and technology that surrounds and controls the media. The new edition will engage and excite students even more with the addition of an interactive CD-ROM. Biagi fully immerses students within the media as they learn about the media. - from Amzon

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